Marketing is key to the success of every business. If you have a plant hire company, have you thought about how some firms could expand their business and operate in various areas around the country? But marketing today isn’t the same as decades ago. You’ll need to use the right strategies that will not only help you meet sales and profit targets but also ensure that your company has an edge against the competition.
Maximising social media and digital marketing
Digital marketing consists of various techniques and strategies. Successful plant hire Birmingham companies recommend focusing on channels that are most relevant to your business. For example, if the majority of clientele discover the business through your company website, then SEO should be a priority. SEO is a vast concept that can involve optimising local listings, actively engaging in social media, and partnering with influencers.
Moreover, social media channels play a major role in helping get your business on the map. Maintaining a business account on Facebook, YouTube, and Instagram will allow potential clients to learn more about your company. Also, engagement in these platforms supports SEO and other digital marketing strategies.
Welcome all Clients
Companies that are new to the plant hire industry should welcome clients of all sizes and with different needs. Many companies usually start out with residential projects. Although the profit may not be as big as commercial construction, you can build a good reputation and work your way up a bigger client list.
Plant hire companies shouldn’t focus on achieving high profits during their first few years of operation. What’s most important during this time is to actively build your network, find referrals, and make sure that you satisfy your clients’ requirements.
Do invest in traditional marketing techniques
Although most professional marketers today specialise and focus on digital marketing, traditional methods are still relevant. For example, print ads like posters and billboards can bring new local clients to your door. Some companies also use telemarketing, which some consider outdated and obsolete.
Networking is another traditional method that can work wonders for a new plant hire business. You can personally contact construction firms and inform them about the services you offer. You can even go the extra length by submitting sample proposals to potential clients. Of course, it all depends on what you feel is appropriate.
Marketing a plant hire business can be a combination of digital and traditional strategies. Focusing on digital channels is essential nowadays because the internet impacts consumer behaviour. Nevertheless, traditional methods are still relevant since most plant hire companies become successful with extensive networking.
During this time, meeting sales targets may be difficult because of the pandemic. And while most plant hire companies are struggling, some are still doing their best by taking advantage of every project that comes their way, no matter how small. The outlook for 2021 is hopeful, and companies are looking forward to getting more sales as construction projects begin to scale up and pick-up from where they left off in 2020.