When we talk about web positioning or SEO, it is common for mistakes to be made, we may not even identify the fault. That is why we will give you the most common ones committed by SEO experts.
Some SEO mistakes that even experts make and should avoid
Regarding SEO, we can say that many errors tend to occur as a consequence of the lack of information that is available and accessible to all. And while it is true that there are certain errors that can be redeemed, there are others that even experts continue to have and that may eventually affect positioning.
1. Prioritize bots over real people
Although this is something that has been neglected over time, there are still professionals who choose to place bots above human beings. This tends to lead to ineffective strategies, such as keyword filling and certain linking schemes that are manipulative.
Today, it is much more effective to serve the needs and interests of the users themselves. For this reason, satisfying SEO goes hand in hand with satisfying the interests of people who come to a website. Sometimes it is hard to manage all the things at the same time and you get depressed.
2. Forgetting to identify important performance indicators
Several SEO specialists exist in this digital era have no idea about the technique that lead to success. However, certain metrics are critical who only allow to lead them and show a particular direct to improve SEO. Although at first glance it might be thought that these indicators are useful, we can take for example the case of inbound links. These cannot be taken as key indicators in every context, but their reliability depends on each situation in particular.
More and more specialists are realizing that, in order for a metric to be taken as a valuable indicator, it must be taken according to a general context, referring to the objectives of the project.
3. Follow advice from unreliable sources
Overcrowding information on the web can be a good thing or a bad thing, depending on how you take it. Although people take ample measures to avoid outdated or flawed information, it is easy and frequent to find it.
At this point, although it is important to keep up to date with the advances and modifications in relation to SEO, it is very important to verify that these sites are up-to-date. To carry out SEO correctly, we must inform ourselves about it in sites that we can trust and that have up-to-date information.
4. Not accompany performance
There are still professionals who forget to correctly monitor the achievements that are being made. But forgetting this step can cause us to be mistaken in the strategy and that we do not realize it, or that we cannot adjust the course with the passage of time.
Besides, it is not true that businessmen should use their instinct in such a case. However, a systematic approach, such as developing matrices, is essential to display your progress and keep going with security. E-business also needs an office set-up where you and your partners achieve your goals. If you’re confused of managing your office space, Litman Construction can help you set your place as your requirements.
5. Do not focus on strategies
There are differences between the terms “strategies” and “tactics”. With the significant availability of information that we can access on the web, it is very easy to constantly find new tactics that can catch our attention. However, a very common mistake among SEO specialists is to follow tactics using a common strategy.
Choosing a strategy offers us the possibility of establishing a plan and going ahead with it. In this way, we will obtain long-term results.