As a business, you have approximately 7 seconds to make a first impression on your customers. Your products are the first thing customers see and most often, they buy something only based on the packaging.
From the type of design you’ll use to the materials and visuals you decide on, product packaging is a huge selling point for all businesses, including yours.
In this article, we’ll talk about the 7 most important principles of package design and how to choose the best design for you.
Define Your Vision and Needs
The first step to creating business packages is defining your vision and product needs. Do you prefer a colorful busy design or a simpler, more minimalistic approach? Write down what you want your packaging to look like, the colors you want to use, and the message you want to send.
Choose Sturdy and Durable Materials
No matter what you’re selling, choosing durable and sturdy package options will protect products in transport and ensure a smooth, damage-free delivery to your customers.
Work with a Professional Graphic Designer
If you want professional product packaging, you need to work with an experienced graphic designer specializing in product packaging design. They’ll help you materialize your vision, provide suggestions on how to make the packaging better, and what design works best for your product.
Go for Eco-Friendly Materials and Colors
If you want to appeal to your eco-conscious customers, choose eco-friendly materials, colors, and supplies in your package design options. Better yet, take it a step further and choose eco-friendly methods of delivering the packages to your sellers’ and customers’ homes to make an even greater impact.
Make the Packaging Stand Out
If you want your product to be eye-catching, it needs to stand out in a good way. In your packaging plans, include all the different options and ways your packaging can differ from your competitors so it’s the first thing customers notice and buy.
Include Useful Information about Your Business
Aside from information about the product, the packaging should also include information about your business. This includes your social media handles, website, phone numbers, emails, and physical addresses where customers can learn more about your company.
This is the best way to build trust and connect with them on a more personalized level which will lead to even more repeat sales in the future.
Make it Trigger an Emotional Response
The ultimate goal of all product packaging is to sell and sell more. One of the best ways to do so is to make the packaging trigger an emotion in the customer. This can be anything from basic hunger and thirst to a deeper emotion like self-esteem or self-worth.
You can trigger an emotional response through the design, the colors you use, the fonts and messages, and most importantly, the images on the packaging.
These Package Design Tips will Help you Create the Best Packaging for Your Products
Whether you’re just launching your first-ever product or want to rebrand your existing products, these package design tips will help you create products that’ll be flying off the shelves.
For more actionable business tips and tricks, check out our blog where we share the latest trends and news in the industry as well as all the different ways you can grow your company.