Did you know that 95% of purchasing decisions are made subconsciously?
Brand color palettes can play a big role in subconscious decisions. Colors can make you feel a certain way, and those feelings can lead to investment in your brand.
So what colors should you use in your branding to elicit the best emotions from your customers?
We’ll walk you through some color palettes perfect for your business.
Spring/Summer
Consider soft shades of pink, blue, and yellow for your designs. Or, for a more sparkling look, go for tropical brights like orange, pink, and green. You can’t go wrong with classic springtime colors like lavender and pale green either.
Lastly, summer neons are always a hit think bright pinks, oranges, and yellows. No matter which palette you choose, make sure your designs are fresh and eye-catching to ensure you have everyone’s attention.
Neutrals
A well-executed neutral color palette can be the key to catching and holding your audience’s attention. Neutrals are versatile and can be used to create a range of looks, from understated and sophisticated to warm and inviting.
When choosing a neutral color palette for your next project, consider the overall tone you want to set and the mood you want to convey. Then, select a few colors that work together and complement each other. A little bit of experimentation will help you find the perfect combination for your needs.
Jewel Tones
As much as we may love being subtle, there are times when we need to go big or go home. Jewel tones are the perfect way to do that.
These colors are eye-catching and vibrant, and they’re sure to grab attention. Whether you’re looking to make a statement with your clothing or your decor, jewel tones are the way to go.
And the best part is, there’s a jewel tone for everyone. From the boldest of blues to the richest of reds, there’s a color palette that will suit your needs.
Retro
The bold and vibrant colors of the past are sure to stand out and make a statement. Think about colors like electric blue, fire engine red, and canary yellow. Pairing complementary colors will create a high-impact look that will really stand out.
Plus, these colors are timeless and will never go out of style. So, if you’re looking for a way to make your next project brand logo colors stand out, consider using a retro color palette.
If you need help growing your brand, there are a lot of online resources that you can use. One of the best is Brandhouse, you can check them out to see what they offer.
Mix and Matching Brand Color Palettes
If you’re looking for the best brand color palettes for catching your audience’s attention, you can’t go wrong with any of these options. From bright and bold to muted and sophisticated, there’s a color palette here to fit any branding ideas. Start experimenting with color and see what works best for your business.