When you are on a mission to scale your brand on TikTok, you need to know the ins and outs of the platform. After all, TikTok has various intricacies to know about just like any other platform. Having direct knowledge of these things can help you map out a successful marketing strategy on it. Luckily, you’ve got this article from Celebian to refer to. This article will detail the most important tips to get more sales from TikTok.
1. Set Up Shopify Access
If you are aiming to sell goods on TikTok’s platform, you need to set up your Shopify access.
This is a feature that launched into Beta testing last year. With it, you can link your profile directly to your Shopify store. This means that a prospective customer can shop your products directly through your TikTok profile and features without ever leaving the app. When you publish these videos, it can deliver TikTok user’s a much more convenient shopping experience which can increase conversions by a significant amount.
TikTok’s platform offers a range of other features that can help you market better. These include monitoring your campaign performance data. They also have a campaign creation tool that can help you create more optimized campaigns. It’s more than worth spending the time learning how to effectively sell with Shopify on the platform.
2. Invest Money Into Advertising
Once you’ve set up your profile and you created your sales channel, it’s time to spread the word. You need to start advertising on the platform.
TikTok advertising can be very powerful. The best way to advertise is by creating optimized ads, running them, and split testing them. We go over how to create a powerful TikTok ad here. As soon as you’ve finished this, you can start to create your optimized campaigns that will appear in front of real TikTok users. You can create ads to be images, videos, or even GIFs. Regardless, it’s best to ensure they are high quality for better conversions.
Your advertisements will be competing for the attention of other brands doing the same thing. Because of this, you want them to be straight to the point. Try not to draw out your advertisements. Users on TikTok have especially low attention spans. They tend to click away with slight disinterest. Because of this, you want to try to keep your messaging as short and direct as possible for success.
You can use three different types of ads with TikTok. This includes in-feed advertising, brand takeover ads, and hashtag challenges. The one that you choose will be dictated by several factors. For one, your budget. Another is your aim for the campaign. The last is the messaging. No matter which option you go with, you need to consistently monitor each advertisement’s performance data and continually test it and compare it with other creatives. This can help you figure out what works and what doesn’t. You need to continually monitor your campaign performance to continue to optimize things for better conversions and returns.
3. Get With Influencers
You need to leverage the power of influencers. Influencers are some of the most trusted profiles on the platform. By working with them, you can leverage their influence and attract a key audience to your profile and brand. An influencer is someone that has an established audience that trusts them. They’ve already garnered the trust of their audience which is the hard part. You get to capitalize on it by advertising with them.
By working with them, you get to leverage their audience. It’s something that works very well with the core demographic on TikTok. A lot of Gen Z dominates the platform. As many as 72% of Gen Z follow multiple influencers on the platform and nearly half of them have made a purchasing decision because of an influencer they follow.
This is very impressive considering that Gen Z generally doesn’t respond well to traditional advertising. The majority of them (90%) mention they distrust it completely.
However, you do need to connect with the right influencers. By doing so, you can target the specific demographic that you are after. You can target the younger demographic that is most likely to convert with your TikTok ads. to boost your sales.
When you are aiming to work with some influencers, you should be looking at their audience and how it correlates with your target demographic. You also want to look at their videos and how they compare to your brand messaging. You want influencers that can advertise your products naturally. To get even more information on how to create a viral campaign with the help of influencers on TikTok, you can check out a special blog post right here.
4. Leverage Hashtags and Trends
All of the best campaigns on TikTok will take advantage of these things. There is a lot of collaboration on TikTok. The majority of the best campaigns will use collabs in some way. A lot of them will use the “duets” feature or capitalize on trends.
For any brand that is aiming to increase sales on the platform, you’ll want to continue to post videos using popular and trending hashtags within your niche. This is an easy way to increase the exposure of your videos and campaigns. Try to keep them entertaining because the majority of Gen Z looks at TikTok and other videos for entertainment.
5. Engage With Them
You need to continue to post on TikTok. However, posting isn’t enough by itself. You need to engage with them. Increasing engagement is the number one way to get trending on the platform. You want people sharing your videos, liking them, and commenting on them. You can learn more about how to effectively hack the algorithm here.
Are your viewers commenting on your videos? Do they share it? Do they watch the entire thing? If all of the answers are “yes” to these questions, you are already on the right track. You will increase your chances of success the more you can answer “yes” to these important questions.
The more you learn about and understand the TikTok platform, the better you can tailor your content, optimize your ads, and increase sales on it. You need to learn not only about TikTok but also about its most prevalent users which happen to be Gen Z. If you want to learn more, you can check out more on our blog right here.